Studies have shown that over 90% of all signage is temporary and promotional in nature. So naturally one of the largest consumers of the point of purchase signs and displays is the retail industry. Charlotte is no exception when it comes to retail POP large format printing. Here are some of the most popular retail sign options available.
Stand Up Displays
Stand up displays, also known as standees, are a great device for drawing attention to retail promotions. They can be contour cut into a multitude of shapes and sizes. The stand-ups are digitally printed and either mounted or directly printed on substrates such as cardboard, coroplast, or foam board.
Counter Displays are essentially a much smaller version of standees. While they can be contour cut, most are rectangular in shape. They are also digitally printed. Counter display substrates include cardstock and foam board. Counter display sizing typically depends on the sign use and amount of information necessary to communicate.
There are many retail POP options for wall posters. Here are a few of the most popular choices:
- Poster Paper – Digitally printed on 80# poster paper.
- Mounted Posters – Digital prints are mounted to rigid substrates such as cardstock or foam board.
- Removable Adhesive Wall Posters – Also digitally printed, these POP signs are great for adhering to a variety of walls and are removable without damaging the surface.
Need a display that can be easily seen or read from a distance? Ceiling danglers then be your solution. Printed on rigid or flexible substrates, ceiling danglers can be hung from just about anywhere. For short term, utilize rigid sign substrates such as cardstock, coroplast, styrene, or foam board. For longer-term solutions, vinyl banners are your best bet.
If your retail display area is lacking room for ceiling or counters display signs, then the next best option may be floor graphics. These adhesively backed vinyl prints are laminated with a non-slip coating to ensure a vivid, yet safe graphic. Floor graphics are available for both indoor and outdoor solutions, and offer clean removability for the end user.
A large, well-designed window graphic may be the very best solution for driving traffic to your retail locations. These large format prints are often super-sized to maximize exposure, but also somewhat transparent so not to block out the store interior. Window graphics can be die cut into most shapes. Popular substrates include static clings and clear removable vinyl.
Need ideas for maximizing your Charlotte area retail point of purchase display budget? Then give The Sign Factory a call at 704-321-0040. We’ll work with you to develop an on-time, on the budget plan for producing and distributing your retail displays.