The Sign Factory began partnering with companies and promoting brands back in July 2012 when we inked our business model with SignWorld (a network of 315+ independently owned and operated sign studios across North America). Our studio, located in Charlotte, NC, officially opened its doors January 2013 and has grown with 50+ years of collective leadership experience in consulting, branding, design, project management, sign making, and installation. We put an emphasis on building long-term relationships and are proud that our first client is still our client today.

The Sign Factory has a strong peer network and premier suppliers, fabricators and sub-contractors.

This allows us to support our clients Nationwide. Our goal is to go above and beyond to complete projects correctly, on time and in budget. These are part of the many reasons we’ve been successful and why our clients enjoy working with us.


We believe it’s important for you, our customer, to know what’s important to us! There are a lot of factors that drive the essence and core of any business. Here are some of the most important elements that make up the character and culture of our company.


Make it all


Shape a better future

for team and clients


Leverage the best

ideas to share


Be genuine,

be honest


Take ownership,

make it happen


Committed in heart,

mind and attitude


Do it well or

not at all


Foster relationships,

give back along the way



President And Owner - Bill Blalock

“We’re excited to provide the best branding solutions, partnering with our clients and building our success with each and every project we complete.” Bill spent over 25 years in the building materials and construction industries with experience in sales, management, marketing, branding, customer service, product development, business and operations management as part of the leadership team.

As a former corporate senior executive, he knows clients want to be treated professionally, honestly and feel they are the most important part of the equation. “Our goal is to provide solutions that support our clients needs including budget and time expectations. We work collaboratively and build a relationship based on trust and a process that supports these needs.”

Please feel free to visit and connect with Bill on his LinkedIn page at:


Senior Day 2011 Season

oldest son David (#69) played OL/DL for four-years with the Crimson Tide and graduated with a masters in accounting. He also finished with a little hardware including two national titles (BCS/NCAA), among others, during his time at Alabama. Roll Tide!!

Bill and team are active in the community and participate and support:

  • The Charlotte Touchdown Club
  • The Matthews Chamber of Commerce (Past Board Member)
  • BLOC (Business Leaders of Charlotte – Past Board Member)
  • Turning Point of Union County (Past Board Member)
  • MBG (Matthews Business Group)
  • Project2Heal
  • COSKids

Away from The Sign Factory, Bill enjoys spending time with family and friends, playing drums and golf as time permits. He and his wife Karen are empty nesters but have three boys, and a yellow English lab, Moose. They are active members of Weddington United Methodist Church and also enjoy college football, especially the Alabama Crimson Tide! Go figure…


OUR CDO (Chief Dog Officer)

Moose with his big brother, Will.