There is no such thing as too many presentations of your branding and marketing messages in a store setting. But there can be too little in the way of advertising. If you have ever noticed a customer at a counter asking to whom to write out the check, you know that this establishment – hopefully not yours – has erred on the side of “less is more” and failed to create brand awareness or even name recognition in the buyer. When this consumer heads home, s/he may not remember the name of the place that sold the widget s/he now proudly uses or shows off. Counteract this possibility with retail store counter vinyl wraps in Charlotte, NC.
Co-branding is a Fantastic Way of Fostering Brand Awareness in Buyers
You not only want the shopper to become a buyer at your store, but you also want the consumer to remember where to go the next time s/he needs a widget. By presenting your store’s corporate branding alongside the brand information of your most popular products, you create a display combination that is memorable and stands out visually. Counters are the types of furnishings that lend definition to larger showrooms. They also excel at providing access to brochures. Larger tables are ideally suited for product demonstrations. We recommend adding a furniture wrap that co-brands your business alongside some of the brands you represent.
Repeat the Look of the Building Sign to Help Create Name Recognition
There counter that holds your cash register is typically a somewhat wasted space. Even though some stands incorporate glass case displays for valuable merchandise, they generally do little to contribute to the ambiance of a setting. Buck this trend with a counter wrap that repeats the look of your building sign (which you should also have repeated on the glass panels of your display windows). Bringing the sign’s look inside is a surefire way for the creation of name recognition even among first-time shoppers.
Build Product Knowledge and Ambiance with Themed Wraps
You want the consumer to associate your store with widgets. Even if you do not care to be particular about the brand of the widgets, you need the shopper to remember that s/he can come to your location for all widget purchases. Achieving this goal is possible with a themed counter wrap that underscores your product lines. From a high-tech motherboard graphic wrap to a rustic split wood presentation, there are countless options to choose from. The trick here is to find the display that blends in perfectly with your overall atmosphere while creating a mnemonic device for the presence of a particular merchandise option.
We Help You Express Branding and Marketing Messages in a Retail Setting
Whether you run a gas station with a convenience store, a wallpaper outlet, or any other type of retail locale, consider the installation of retail store counter vinyl wraps in Charlotte, NC. Our business sign experts gladly work with you to put together a presentation that informs and impresses.
Schedule your design consultation today!