Your business lobby signs are typically the first point of interaction between your business and a potential client, once they enter your facility. Specifically, it can be what helps to determine the first impression of your business, and whether clients feel confident about your products and services. You need to make a good first impression if you want the interaction to be positive and ensure that visitors will return. That means having updated lobby signs that set you apart from the competition. In order to make sure your lobby is always ready to greet your clients, it’s important to know when it might be time to upgrade or replace your business lobby signs.
Three Reasons To Upgrade Your Lobby Signs
Your architectural signage strategy should be consistently updated to anticipate the changing needs of your business such as seasonal signage needs and regular maintenance. In particular, lobby signs used for your business play a very important role for both branding and supporting a professional image. Here’s what to watch for so you’ll know it’s time to make some changes.
Customer Response
Business lobby signs can look pleasing to the eye but still fail to have the intended impact. One true measure of success is client response. Perhaps your old lobby sign no longer makes the right impression with visitors and guests. If your lobby signs aren’t generating the intended response you’re after, it’s time to consider updating them. Installing a new office logo sign that wows people as soon as they walk in the door may give your business the boost it needs.
Changes To Your Brand
There are many reasons why a business chooses to update or rebrand their image. For example, you might decide to change your slogan, colors, or logo. Perhaps you’re expanding your services and need new marketing tools to demonstrate your growth. Whenever your business is undergoing a transformation, you’ll need to reflect those changes in updated office logo signs and lobby signs to ensure your branding and messaging are prominent and consistent.
Wear And Tear
Over time, the constant exposure to lights, dust, and everyday elements will take a toll on your lobby signs. Damage, dents, and chips can happen, or maybe your office logo signs have just lost their luster. When signs of wear and tear start to emerge, it’s time to make the necessary replacements. Once you notice that your lobby signs could use replacement, be sure to check in with the rest of your corporate office signage and do an audit to see what other signs may also need repair or replacement.
Is It Time to Contact The Sign Factory?
When your corporate office signage is attractive, it supports creating a positive first impression. Worn out and rundown signs, on the other hand, will only serve to detract from your intended image and messaging. If you notice that your business lobby signs, or any of the signs used to support your business, are giving you reason to think it’s time for an upgrade, it’s best to replace them as soon as possible.
The Sign Factory is committed to creating architectural signage and environmental graphics that will help you achieve your business goals. Our signs are creative, durable, and effective. Contact us today to start creating your new custom signs that will make a lasting impression.