Once your home service company is up and running you will need to focus on drawing more attention to your company and gaining more customers. There are a number of ways to do this. Of course, advertising is key, but without a solid brand, you may not get the clientele that your company needs to thrive. Then, there is the marketing aspect of it. It is imperative to properly brand your home based company and market it properly.
Since your company has to have a vehicle to provide services at clients’ homes, it is a smart idea to use it for your branding and marketing needs. That being said, vehicle graphics and wraps are a great option to drive in sales and grow brand awareness.
While many of these types of companies have an office, mobile advertising is still important. Most of your clientele do not come into your office; the office comes to them instead. Easily get your logo, maybe a slogan, contact information out to anyone who passes by.
Vehicle graphics and wraps are an excellent way to target customers in our local area. Whether you are at a client’s home or running errands, your brand will be seen. By using a vehicle as a marketing tool and keeping it updated it shows your company has pride in their work and creates a level of trust to new and repeat customers.
Vehicle wraps can be done on part of the car or the entire car. If you opt for a partial, be sure to use the part of the vehicle that gets the most exposure, usually the sides or back. Also remember when you are parked at a client’s house, park so that part of the vehicle can be seen by those passing by.
If you choose a full wrap; bumper to bumper; no matter where that vehicle is your information will be seen. Both are great to display large graphics and increase the effectiveness of your marketing message.
Another option is vehicle graphics. Now, these are a good alternative to wraps if you are on a tight budget or if you only want to convey only your basic information like company name, logo, phone number and email address. These should also be placed where they can easily be seen.
Some companies that could benefit from vehicle graphics are:
- Landscaping businesses
- Cleaning Services
- Personal Trainers
- Life Coaches
- Home Health Care Companies
Vehicle graphics get the message that you want out about your product and service. When it comes to branding it should be uniquely yours. At The Sign Factory, we are dedicated to helping your home based company thrive in this competitive market. Call and speak with one of our talented graphic experts at 704-321-0040.