Studies have proven that trade shows offer the largest return on marketing investments – even ahead of online marketing and other forms of public relations work. Not surprisingly, retailers as well as service providers intently hone their presentation skills and marketing materials. Are your trade show displays up to par?
What Defines an Excellent Booth Setup?
It all starts with a great backdrop. Choose a gull wing popup display or a serpentine setup for the times when you can get up to 20 feet of display space at the venue. For smaller spaces, the use of a traditional three-panel design or even the use of a straight back work well. The goal here is to create a background that helps to integrate the other components of your trade show displays.
What Defines an Excellent Booth Setup?
With the backdrop in order, you have plenty of additional choices. For example, there are the customized banners that brand your company, highlight a specific product or display a list of available services. Banners come with banner stands or may be hung from the ceilings.
When you visit the exhibition hall, you may be granted the use of several tables. Have customized throws ready to cover up the look of these tables! Since you never know the exact size of the tables, choose runners that are 24 inches and 60 inches wide, which usually cover the customary sizes associated with event venue tables.
Table setups are not complete without the use of customized tabletop racks and displays. There is a host of options available for your choice. All feature an option for branding your company and enhancing name awareness. Above and beyond this requirement, there are taller or shorter, spinning or stationary, flat or angled displays. To add a bit of pizzazz to the booth, consider utilizing iPad stands as well as brochure racks for a more interactive experience.
Get Started on Your Trade Show Setup Today!
The Sign Factory proudly serves the Charlotte area including Uptown, Matthews, Weddington, Ballantyne, South Park, Pineville, Steele Creek, Rock Hill, Ft. Mill, Mint Hill, Indian Trail, Huntersville, Lake Norman and Mooresville. In addition, we service the Carolina’s and across the continental US with many types of signs and services.
When you talk to our knowledgeable trade show marketing experts, we will begin by taking stock of the trade show items you already have. We help you decide which ones still have some life left in them and which ones need to be replaced. If you are starting from scratch, we’ll gladly help you design a booth from the ground up. You will be amazed how quick and easy it is to put together a professional display that wows the competition as well as the consumers who are attending these events.