Located at 4201 Stuart Andrew Boulevard, Insight Pest Solutions applies a customized approach to protecting your home from invading pests. In the process, the business seeks to protect the environment and your pets. When the enterprise’s management team contacted us to install vehicle graphics for pest control companies in Charlotte, NC, it already had some ideas for the look of the finished product.
The van is white and features a side sliding door. Where ordinarily you would see windows in a van, the manufacturer closed up the space to make it more functional for business applications. We created a graphics product that covers the sides of the vehicle with a look that seems to flow. Toward the top of the van, you see the company’s name and logo, just as you find it on the business’ website. Underneath, contact information makes it easy for the consumer to invite the professionals for a consultation. A ribbon in the green and blue company colors adds an impression of movement.
Creating a Winning Layout for Your Van Graphics
The idea of flow within a graphics setup adds another dimension of visual appeal to the overall layout. It offers another opportunity to incorporate the company’s colors, which assists with branding. Also, it helps to make the lines of the vehicle’s overall design flow and include the lettering, which is usually a square style element. Moreover, this approach offers an excellent setup for the presentation of a niche explanation that would otherwise take on a far too utilitarian look. The finished look of Insight Pest Solutions’ graphics package gives the impression of a light breeze passing by the van, which underscores the value the company places on environmental consciousness.
Expressing Values with a Layout
Marketing insiders frequently define branding as the means of making a promise to the consumer. This aspect is only a part of the equation. The other part is the sharing of a value that causes the buyer to connect to the brand. By adding style elements to your graphics package that provide not only the must-know information but also the reminder of the shared value, you succeed in creating brand awareness among consumers who would choose your business over a competitor’s based on the connection. We frequently refer to this practice as the addition of a business differentiation that shows the customer how you are dissimilar from others in your niche.
Brand Differentiation within a Graphics Package
Whether you need vehicle graphics for pest control companies in Charlotte, NC, or you run a plumbing business and want an efficient full wrap, standing apart from others in your niche is crucial. Contact our graphic artists to discuss this differentiation with the experts. Whether you choose niche-specific images or translate a feeling or atmosphere into geometric or other shapes, we can help you put together an appearance that appeals to your targeted demographic. Doing so is possible with a basic lettering and graphics setup as well as with a partial or full wrap. Contact us today to get started on your design.