Did you know that Mint Hill is home to an estimated 2,100 businesses? Rubbing elbows with open spaces, residential neighborhoods and a growing business district, these company owners work hard to make their venues fit into the picturesque beauty of Mint Hill while standing out enough to bring consumers into their storefronts. This is where vinyl window graphics are the signage product of choice. At the Sign Factory, we get plenty of inquiries about these items. Here are the most commonly asked questions – and their answers.
Q: Why should a retailer install window graphics?
A: These graphics obviously fulfill a dual marketing and branding function. At the same time, they beautify the storefront and add to the setting’s curb appeal. In many cases, these graphics become part of the store’s persona, which in turn creates an appealing façade that draws customers.
Q: How do graphics add to the store’s visual appeal?
A: Die-cut graphics are crisp and look professional. Choose colorful displays that pop and capture the eye with ease. Conversely, you might add graphics that are opaque or perhaps translucent. Metallic vinyl window stickers bring some fun to a high-tech environment while frosted stickers fit in with a wintry motif. Pastel colors welcome spring and put buyers in the mood for a new wardrobe, vegetable garden seeds and spring cleaning products. While they get the customer’s mind thinking about spring, they also enhance your overall look as one that fits in perfectly with shoppers’ current mindsets.
Q: How does a retailer benefit from the addition of window decals and lettering?
A: There are two basic types of window graphics a store might consider adding. The first one is the seasonal setup. This set of window graphics targets consumers who are shopping for a special event or holiday. Cases in point are Easter and winter holiday graphics that put shoppers into the mood to visit the retailer for seasonal gift-giving products.
The other set of graphics is for a year-round display. Rather than advertising a limited-time sale or deep discount, this signage product specializes in the display of available products or services. For example, if a store owner offers gift-wrapping or shipping of the merchandise, this service would be advertised year-round as an available service. The retailer benefits by standing out from the competition in the niche. The professional offers an advantage to doing business here and advertising it.
Q: Are there some necessary vinyl graphics no storefront should be without?
A: Indeed, there are. It is always a good idea to display the store’s name, logo, its hours of operation and niche specialties that set apart this venue from others in a similar niche. In addition, do not neglect to give shoppers an opportunity to interact with you online, via social media, email or phone. Posting this information may put you in contact with future buyers.
Q: How can I get vinyl window graphics for my Mint Hill retail store?
A: Call our professional graphics experts today for more information on the product and to schedule a consultation. We can work with the artwork that you already have on file or create a look from scratch that uniquely suits your business.