Across the Charlotte area and throughout the country, a growing number of B2C and B2B businesses are investing in vehicle wraps to get noticed in a crowded marketplace, boost brand awareness and top-of-mind recognition, generate prospective customers, and ultimately improve sales and profits.
Vehicle Wrap Results: By The Numbers
According to research by the Outdoor Advertising Association of America (OAAA):
- 98% of in-car audiences notice vehicle wraps along with other forms of mobile advertising.
- A single car wrap in Charlotte can generate between 30,000 to 70,000 impressions each day, and reach nearly 85% of people in all income levels.
- 30% of in-car audiences say that they base purchase decisions on mobile advertising.
- Fleet vehicle advertising increases brand recognition 1500% more than any other kind of advertising.
- Vehicle wraps reach target consumers at a lower Cost Per Thousand Impressions (CPM) than any other kind of advertising.
Different Types Of Vehicle Wraps In Charlotte, NC
There are many different types of vehicle wraps to choose from, and many businesses opt for a customized mix of solutions that align with their marketing objectives, and fits their budget. Here are some possibilities that might make sense for your unique business:
Full Vehicle Wrap
This type of wrap covers everything on a vehicle (car, van, truck, RV, bus, and even motorcycles and golf carts), except for areas that must be left unwrapped by law, such as the windshield and mirrors. This is the ideal option if you want to maximize noticeability and brand recognition. You can invest in a single car wrap in Charlotte, or you can wrap an entire fleet.
Partial Vehicle Wrap
This type of wrap covers a portion of a vehicle, such as the doors, hood, or trunk/rear. This is a great option if you want to enjoy the benefits of mobile advertising but have a smaller budget. A partial vehicle wrap also typically takes less time to design and install, which may be an important consideration if you need a vehicle wrap on very short notice (i.e. due to an upcoming special event, sponsorship, cross-promotion with another business, etc.).
If you have more than one vehicle, then fleet wraps are a relatively low cost and high impact way to stand out and get noticed. As noted above, fleet vehicle advertising boosts brand recognition 1500% more than any other kind of advertising. Also keep in mind that vehicle wraps will not damage the original paint surface — in fact, it will protect the surface from scratches, nicks, and UV damage. Plus, vehicle wraps can be completely removed without leaving behind any residue, which means that you will not run into any problems with leasing or financing companies.
To learn more about what kind of vehicle wrap is right for you, contact us today to talk to our experts and book your complimentary signage consultation. Discover why we are the trusted source for vehicle wraps in Charlotte, NC!