Do you remember the channel letter building sign we did just recently for Amélie’s French Bakery? This popular eatery’s staff was working hard on opening up its Carmel Commons location. The management team contacted The Sign Factory pros to put together a building sign that would market and brand the new place. When the company decided to add mobile marketing to its repertoire of advertising tools, the management team contacted us again. This time, we were asked about vehicle graphics for catering companies in Charlotte, NC.
Creating a Look that Inspires New Business
The company uses a white Dodge van. To ensure that the bakery’s information would stand out, we focused on the creation of a sizable name display that features the style elements of the building sign. After adding a bit of a niche explanation and providing contact information, this well-known French bakery now succeeds at advertising the catering portion of its business as well as the main business itself. By leaving out location information, all branches of Amélie’s French Bakery benefit from the mobile advertising.
Advertising a Secondary Business Focus
Plenty of restaurants operate a catering business that brings many of the dishes served at the eatery to parties and customers’ homes or businesses. This is a business model that also applies to other types of companies. For example, an electrician may serve residential as well as commercial customers. A landscaper may perform standard gardening tasks but also specialize in the installation of ponds and water features. When your company offers a service or product that sets it apart from competitors in the niche, it is always a good idea to advertise this fact.
Relying on mobile marketing in this setting makes sense.
- Branding. Associate your company’s name with the added service or product. Creating brand awareness reels in customers who may not have thought of hiring you for a certain task until they learn about this branch of the company.
- Memorable. The overwhelming majority of polled consumers report remembering a vehicle that is treated with a wrap (or, by extension, vehicle graphics). This puts your mobile marketing in a good position of effectively explaining your business niche.
- Budget-friendly. Select from partial and full wraps, lettering and spot graphics or a graphics package for your vehicle. Treat one vehicle or an entire fleet.
Commissioning Your Graphics Package Today
Whether you need a partial wrap for a plumbing business or vehicle graphics for bakeries in Charlotte, NC, our signage experts can help. Contact us today to discuss your marketing message, branding graphics and any artwork that you would like us to use. We will take measurements of your vehicle to ensure a perfect fit of the graphics package that you commission. Once you are satisfied with the proposed look of the finished product, we manufacture the vinyl graphics, prepare the vehicle and then install the products. Within a few short days, you are on the road marketing and branding the part of your business that your consumers may not have known about – until now. Call us today to get started.
