Business Sign Design Tips to Keep Your Customers Informed

Effective business signs play a crucial role in attracting customers and relaying important information. Whether you’re a small local business or a large corporation, your signage must effectively capture attention and convey your message. The Sign Factory, a renowned leader in architectural signage for businesses in Charlotte, has compiled a list of design tips to help businesses keep their customers informed and engaged. Contact us today!


Focus on Clarity and Simplicity

One of the fundamental aspects of designing a successful outdoor business sign is clarity. Ensure that your message is clear and easy to read, even from a distance. Use a font that is legible and avoid excessive text or cluttered visuals. The Sign Factory recommends using concise and straightforward messages to avoid overwhelming potential customers.

color blocks

Use High-Contrast Colors

Colors play a vital role in attracting attention to your business sign. Employing high-contrast colors helps your signage stand out and improves readability. The Sign Factory, a business signage company in Charlotte, suggests using bold colors that align with your brand’s identity and contrast well with the sign’s background. 

state farm sign

Ensure Optimal Readability

Consider the distance from which potential customers will view your outdoor business sign. The text should be large enough to read from a reasonable distance. The Sign Factory advises designing signs where the text size is at least one inch tall per every 10 feet of viewing distance. 

ey sign

Incorporate Branding Elements

Business signs are an excellent opportunity to reinforce your brand’s identity. Our commercial sign company in Charlotte recommends incorporating your brand’s logo, colors, and overall aesthetic in your sign design. Consistent branding across all touchpoints improves brand recognition and reinforces customer trust.


Creating effective business signs that inform and engage your customers is a skill that can greatly impact your business’s success. By following these expert tips from The Sign Factory, you’ll ensure that your signs are clear, attention-grabbing, and representative of your brand. Remember, your sign is often the first impression customers have of your business, so make it count. Invest in quality signage from us and watch as your customer base grows and your brand thrives. Contact us for a custom outdoor sign design and consultation today!