Does Your Company Have A Wayfinding Signage Strategy?

As the name suggests, wayfinding signage helps people find their way around. Without wayfinding signage, your clients may end up running around your facility trying to find the place they’re looking for, which can be extremely frustrating and makes a poor impression of your business. Ideally, wayfinding signage will serve as an extension of your brand, as well as a tool to boost user experience and in turn, your relationship with your clients.

Any solid corporate office signage strategy needs to include wayfinding signs. The inability to navigate a certain location will absolutely influence someone’s decision on whether they want to visit that facility again. On the other hand, if there is proper wayfinding signage to guide all visitors, the overall client experience is bound to be much better. Great signage will anticipate the needs of your clients and address them in a proactive manner.

If you are looking for a sign company in North Carolina to help you craft and refine your signage strategy, contact The Sign Factory. We are committed to creating architectural signage for our clients that helps them achieve their business goals and grow their business. From window graphics to ADA signage, The Sign Factory can create any type of wayfinding signage your business needs.

Types Of Wayfinding Signage

There are many types of wayfinding signs that should be a part of your corporate office signage. Though they all serve the same basic purpose of helping people find their way, you’ll still need to ensure that they include specific information. For instance, monument signs are a particular type of wayfinding sign that mark specific locations or businesses and share important information.

In general, there are four types of wayfinding signs to be aware of:

  1. Identification Signage.

These signs let you know that you’ve arrived. They can display the name of a conference room on the outside of the door, or the entrance to a park or office building. Identification signs should be a clear and simple posting of what is located directly at that spot.

  1. Directional Signage.

Good directional signs are the key to ensuring that your visitors don’t lose their way. They should be one of the first types of signs that you check off of your list as you build your sign strategy.

  1. Informational Signage.

Whether these signs contain necessary information or give facts and history, their job is to provide anyone who might be viewing them with information needed to make the most out of their time there.

  1. Regulatory Signage.

These are the most important wayfinding signs. Regulatory signs let people know what they can and can’t do. Signs should be clearly visible so that people are aware of any rules or laws that could potentially be broken and to ensure that any safety warnings aren’t ignored. Regulatory signs are the cornerstone for creating a safe environment. ADA signs will also fall under regulatory signage, and are required in order to make your business easily accessible to everyone.

Wayfinding Signage In North Carolina

Make your business easy to navigate by connecting with a sign company in North Carolina that can help you create the custom wayfinding signage you need. No matter what kind of organization you run, wayfinding signs provide positive support for your business. Give The Sign Factory a call at (866) 901-0295 to discuss your needs and we’ll provide you with the best solution possible. Whether it is custom interior signs, custom exterior signs or ADA compliant signs, we can help ensure that your customers will find it easy to do business with you.