If you own or run a restaurant, you are obviously aware that you need to get new customers to come in to eat and keep old customers coming back. But what sort of exterior signage should you use to advertise?
Channel letters are an excellent option for restaurants. They are eye-catching and large, so everyone will be able to see them, and are easily customized. Also, they can be lit in a variety of ways, ensuring that your customers will be able to see the sign at night—that means more profits for you!
If you’re intrigued by what channel letters can do for you, read on.
Materials and Installation
Channel letters are made of an aluminum frame with an acrylic facing. The aluminum frame is sturdy and insect-resistant, and it withstands the elements fairly well. The facing can be customized and lit from the inside for a cool nighttime effect.
These exterior signs take a bit of time to design—from three to six weeks, depending on the scale, customization and size of the channel letters. We use a bucket truck to install the signs for safety reasons, and also because it’s easier than just a regular ladder.
How to Customize
You can design your channel letters however you like! These signs are easy to customize. If you are an upscale eatery, you can choose a font that looks a bit fancier. If you own a down-to-earth diner, choose a font that reflects that. Above all, make sure you match your restaurant’s brand. Choose colors that correlate with your interior, logo and motto. This will help cement your brand into your customers’ minds, helping them to recognize your quality eatery every time they see your sign.
Size and Shape
Bigger is usually better when it comes to channel letters, but you should also be aware of zoning and permitting rules. Some municipalities will not want you to make your exterior sign too large, as it may violate their rules about signage.
When it comes to the shape of your channel letters, choose fonts that are easy to read, yet still match your brand. Be aware of readability—while channel letters are not required to be ADA (Americans with Disabilities Act) compliant, it is still good to make sure that everyone can read your sign.
Get Your Channel Letters Now
Since you’ve learned more about the basics of channel letters, and how they can benefit your restaurant, give The Sign Factory a call today. We’re your source for channel letters, and we will do everything we can to make them great.