For any business, no matter the trade, indoor signs are both useful and necessary. They can help guide customers throughout your offices, store or facility.
Signs also let people know what you offer, what’s on the menu, or your current specials or promotions.
But perhaps most importantly, indoor signs announce to visitors exactly where they are and what you’re about, and all it takes is a glance.
However, some signs are more effective than others.
Tips for Impactful and Useful Indoor Signs
A useful sign clearly conveys information that customers need to know.
Brand Signage Needs to Repeat Indoors
Your sign on the outside of the building may have drawn a customer into your business. Reinforce that good first impression and reassure them that they’re in the right place with a professional sign indoors. It can go a long way toward making first-time visitors feel more comfortable right away versus unsure and out-of-place.
Give Directions on Indoor Signs
People appreciate signs that tell them what to do or where to go. Implement this strategy to continue with the theme of helpful guidance.
A few examples include signs that clearly denote the location of the public restrooms, signs that break the space down into categories to make finding merchandise easier, signs that direct customers to where they can check out, or directory signs located near the entrance that will guide visitors to throughout your building or premises.
Keep It Clear and Simple
Avoid the mistake of trying to stuff too much information on a sign. Instead of helping, this makes the sign hard to read and potentially confusing. After all, who wants to study a sign for five minutes to figure out its meaning?
A sign is supposed to provide assistance with one glance.
To this end, make sure all your signage is clear and readable, too. They should be easy to read from a distance as well as up close. There also shouldn’t be too many design elements getting in the way of the message you’re trying to convey.
The right signs can set your business apart from the pack. For professional indoor signs, count on us. Click on the link below to get a free quote.