What Does Your Corporate Interior Say About Your Business?

September 26, 2020

You might’ve heard the classic writing advice, “Show, don’t tell.” But have you ever thought about how this applies to your branding strategy? When you’re trying to build company identity and tell the public — as well as your employees — exactly what it is you do, you could focus on the words. Another more immediate route, though,…

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The Importance of These 5 Office Signs for Your Charlotte Business

February 2, 2015

If you are opening the doors to clients, you need to have the right office signs. Charlotte entrepreneurs occasionally underestimate the marketing and branding power of these products. At the Sign Factory, we routinely work with start-ups — as well as with established companies — and there is a clear trend that stands out. Those…

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