You know channel letters as being one of the premier building signs for the exterior of a storefront or office. But did you know that they also make excellent lobby signage on the inside? Case in point is the Atlanta office of Dixon Hughes Goodman LLP at 191 Peachtree Street NE in Suite 2700. When the company’s management team contacted us for assistance with its lobby signage, the pros had some great ideas that were unusual but eye-popping.
Interior Channel Letters for CPA Firms in Atlanta, GA
For starters, we created at a dimensional sign that presents the DHG logo at the center. Compiled of multiple cutouts, it is surrounded by parts communicating the various components that account for the company’s success. Examples include “Talent” and “Performance.” Lit channel letters display the information. Customized reverse-lit channel letters also spell out the “Atlanta” for the lobby sign. We manufactured them with a brushed metal satin finish that creates an attractive look.
Memorable and Striking
The goal of any lobby sign is to up the wow factor. Your clients already know that they have come to the right place, so wayfinding is a minor concern when commissioning this type of product. Now is the time for a great first impression instead. Lit signage is always an excellent option. While you can achieve the illumination of any product with a spotlight setup, the use of lit channel letters creates an unusual display that allows each letter to bring its own light source to the mix.
That said, many of our clients succeed in creating great appearances with spotlights when the signage brings a certain dramatic flair to the setting. For this type of product, we like to use foam because it allows us to create dimensional letters with great depth. The more they stand out from the wall, the more significant is the shadow that they cast. Opt for vinyl overlays, laminates or paint to get the colors just right.
A third option is the use of wall murals that incorporate the company’s name and logo displays. These are quickly catching on as one of the most visually striking signage options on the market since they allow you complete freedom to incorporate style elements and images. Some clients are now experimenting with unconventional signage solutions. For example, they may mount a falling water display in the middle of the lobby. This setup carries the company’s sign and illuminates against the backdrop of the water.
Do You Have Ideas for an Unusual Sign?
Discuss your vision for a lobby sign with our experts. Whether you want to commission interior channel letters for lobbies in Atlanta, GA or want to see how your favorite materials could be used for an avant-garde signage display that is unique to your business, our graphic artists can help. We welcome the opportunity to conduct a site survey, which allows us to take measurements of your space and offer suggestions concerning signage size and placement. Contact us today to get started on your project.