If you’re under the impression that customers don’t pay much attention to business signs, or believe that all business signs are basically the same — then think again!
A study by FedEx in conjunction with Ketchum Global Analytics and Research revealed that a whopping 68 percent of customers believe a business’s outdoor and indoor signage reflect the quality of its products and services. In a separate study, by the University of Cincinnati’s Economic Center, businesses that upgraded their outdoor and indoor signage saw on average a 10% boost in sales, number of transactions, and profits. Work with The Sign Factory in Charlotte and learn about some of the most popular types of indoor signage solutions that will give customers confidence in your business:
Business Lobby Signs
Research shows that customer first impressions are formed within seven seconds. Quality, customized business lobby signs fill your customers with confidence, and set the tone for a lasting and positive relationship.
Channel Letter Signs
Channel letter signs are available in a wide range of options, styles, and sizes, and they can be illuminated in a variety of ways for an even more conspicuous and impressive impact. The professional poise of channel letters can inspire even more confidence in your business’s superior offerings, and its commitment to customer satisfaction.
Window graphics add style and sophistication to corporate environments and complement other indoor sign solutions (e.g. business lobby signs as discussed above). A variety of options are available for partial and full window graphics, from low-key window lettering to a dazzling color full-vinyl window cling. They can also be used to enhance privacy and security.
Boost Customer Confidence Today
The above are just a few examples of indoor signage solutions that will give customers confidence in your business. To learn more, or for a complimentary consultation on a custom indoor signage for your business, contact The Sign Factory in Charlotte today.