Charlotte’s discerning consumer base appreciates offices and storefront setups that send clear messages. It is not unusual for a shopper to pass a retailer’s store just because the venue did not display easy-to-read information on hours of operation, possible merchandise and similar must-know facts. If you are operating your business in the city, consider how you can use a vinyl door and window lettering in Charlotte, NC, to your greatest advantage.
Informational Lettering Displays
Spell out the name of your establishment and a niche explanation. Customers like to know what kind of store you run. This applies in particular to venues that do not have a name, which readily gives away the niche of the company. For service providers, remember that showing off a menu of available services always makes a good impression. For example, nail salons should state whether they offer gel manicures or specialize in the use of non-toxic products. Other informational displays include store hours, days that the store is closed and similar facts that a customer wants to know before trying the door.
Marketing Messages that Cater to a Niche Demographic
Clothing retailers can draw plenty of eyeballs with mentions of favorite brands and design styles. The same goes for shoe sellers. Bakeries succeed with reeling in foot traffic by adding marketing terms like “freshly baked daily” or “all natural, locally sourced ingredients” to window graphics depicting their products. Spa operators and massage therapy locales benefit from listing their specialties, which attracts the audience in search of these treatments.
You frequently see this information on display on the windows and doors of sporting goods stores and grocery outlets. By combining your company’s name and logo with the names and logos of popular manufacturers, you enhance your business’ standing in its niche. Also, customers searching for a specific product now form brand awareness, which leads them to seek you out the next time they are in the market for a particular consumer good.
Coordinate Advertising Messages with a Vehicle’s Lettering Package
Contractors, mobile service providers and business owners, who take advantage of the inexpensive publicity that well-done vehicle lettering provides to any commercial enterprise, invest in products that highlight the company name’s font, colors and similar identifying details. When you adapt your vinyl door and window lettering in Charlotte, NC, to mimic the display of the letters you use on your vehicle, you succeed in presenting customers with a branding one-two punch. This approach has shown to be highly successful in the support of name recognition. Our graphic artists can work with you to create a package for your vehicle as well as for your venue’s doors and windows that take advantage of this marketing opportunity.
Contact our professionals to discuss your lettering needs. We visit your location for a site survey, take measurements and inventory the lettering or artwork that you already have in place. We can design lettering that fits right in or put together something that provides a visual counterpoint. Contact us today to get started on your project.