Blog
Insights and inspiration from the world of signage and branding
Psychology of Color when Designing a Sign
When it comes to designing a sign, color can be the biggest impact. This is because certain colors have different effects on the viewer. For instance, when most people see the color yellow, they see happiness. On the other hand, gray comes off as more stable and long-standing. However, these “facts” are highly debatable. Misconceptions…
5 Things to Consider When Purchasing Vehicle Graphics
Are you considering purchasing vehicle graphics for your brand? If so, you’re on the verge of a great decision. Vehicle graphics are highly visible, valuable and attractive, and they can help you earn new business. But what should you consider as you purchase them? Here’s a brief guide. 5 Tips for Designing Vehicle Graphics If…
Real Estate Signs: Dos and Don’ts for Every Type of Property for Sale
Real estate signs play an important role in marketing properties and agents/agencies. They tell the people who aren’t browsing classified ads and real estate listings what’s available right now, in their favorite neighborhood. It also gives a push to people who drive past your sign every day, who might be on the cusp of being…
How to Use Speciality Signs to Market Your Sidewalk Cafe or Coffee Shop
The average independent coffee shop or café doesn’t spend much on marketing. In fact, according to Barista Magazine, most spend an average of $100 or less per month. If you’re like the average shop, you probably don’t have a big budget for marketing, either. However, there are cheap yet effective ways to pull in foot…
3 Reasons to Use Window Graphics in Your Marketing Strategy
To truly grab attention for your business from the street, you need a bit more than a sign. Make your storefront pop and add power to your signage when you use window graphics as a compliment. Your outdoor sign tells your customers who you are and what you do, but using graphics on your windows…
How to Create Memorable Outdoor Signs for Small Businesses
When you’re a small operation, it’s important for you to be able to grab attention and direct leads into your store or business. Signs, as a result, are a vital part of this type of “drive-by” marketing. It’s important to get it right, otherwise, you will make people quickly lose interest as opposed to slowing…
How to Use Indoor Signs to Make a Good Impression
For any business, no matter the trade, indoor signage is both useful and necessary. They can help guide customers throughout your offices, store, or facility. Signs also let people know what you offer, what’s on the menu, or your current specials or promotions. But perhaps most importantly, indoor signage announces to visitors exactly where they…
Fleet Vehicle Wraps: Why Use Them?
If you’re looking for a new way to advertise your business, fleet vehicle wraps can be a great option. Ideal for creating a high-impact marketing strategy that your brand can take on the road, fleet vehicle wraps are attractive, durable, and ideal for companies in virtually all industries and specialists. What are the Benefits of…
How Signs Can Improve Your Summer Festival and Other Tips
As the warm weather approaches, it’s time to get ready for summertime festivals. Certain signage solutions can make the lives of festival attendees all the easier, along with other quick and easy tips. When getting ready for a festival, it’s important to ensure everyone has access to necessities and everything is easy to navigate, leading…