Color Psychology in Branding: How Color Influences a Client’s Mood

October 29, 2020

The psychology of color is a persuasive technique that marketers and branding specialists use throughout the creation and display of a brand. When we think of logos and signage, we may think that someone simply picked a color off a wheel and rolled with it. But there’s much more to it than that. Did you…

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What Does Your Corporate Interior Say About Your Business?

September 26, 2020

You might’ve heard the classic writing advice, “Show, don’t tell.” But have you ever thought about how this applies to your branding strategy? When you’re trying to build company identity and tell the public — as well as your employees — exactly what it is you do, you could focus on the words. Another more immediate route, though,…

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How to Use Indoor Signs to Make a Good Impression

May 4, 2017

For any business, no matter the trade, indoor signage is both useful and necessary. They can help guide customers throughout your offices, store, or facility. Signs also let people know what you offer, what’s on the menu, or your current specials or promotions. But perhaps most importantly, indoor signage announces to visitors exactly where they…

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Boost an Office Building’s Appeal with Custom Suite Signs in Charlotte NC

February 8, 2017

Are you in charge of outfitting a new Charlotte, North Carolina, office building with custom interior signs? Not only do you need to focus on the functionality of the markers, but you also want to underscore the branding of the building. Moreover, prospective commercial tenants want to be able to introduce their branding as well…

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Combining Custom Signs in Charlotte to Build Your Brand!

March 15, 2016

Companies recognize that brand building is one of the most important — and easiest — measures they can take to enhance name recognition and customer loyalty. Achieving this goal is possible when you find the right custom interior signs for business. Make everything from your lobby signs to your interior signage stand out when you…

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New Business in Charlotte? Here’s Your Signage Checklist!

November 11, 2014

Are you ready to take your business from the garage to a storefront? Perhaps you have just found the perfect location and know that this is where your clients or customers will gladly flock to in order to buy your products or services. But how will consumers know where you are? The Sign Factory’s new…

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