Color Psychology in Branding: How Color Influences a Client’s Mood
The psychology of color is a persuasive technique that marketers and branding specialists use throughout the creation and display of a brand. When we think of logos and signage, we may think that someone simply picked a color off a wheel and rolled with it. But there’s much more to it than that. Did you…Read More
What Does Your Corporate Interior Say About Your Business?
You might’ve heard the classic writing advice, “Show, don’t tell.” But have you ever thought about how this applies to your branding strategy? When you’re trying to build company identity and tell the public — as well as your employees — exactly what it is you do, you could focus on the words. Another more immediate route, though,…Read More
How to Use Indoor Signs to Make a Good Impression
For any business, no matter the trade, indoor signage is both useful and necessary. They can help guide customers throughout your offices, store, or facility. Signs also let people know what you offer, what’s on the menu, or your current specials or promotions. But perhaps most importantly, indoor signage announces to visitors exactly where they…Read More
Boost an Office Building’s Appeal with Custom Suite Signs in Charlotte NC
Are you in charge of outfitting a new Charlotte, North Carolina, office building with custom interior signs? Not only do you need to focus on the functionality of the markers, but you also want to underscore the branding of the building. Moreover, prospective commercial tenants want to be able to introduce their branding as well…Read More
Combining Custom Signs in Charlotte to Build Your Brand!
Companies recognize that brand building is one of the most important — and easiest — measures they can take to enhance name recognition and customer loyalty. Achieving this goal is possible when you find the right custom interior signs for business. Make everything from your lobby signs to your interior signage stand out when you…Read More
New Business in Charlotte? Here’s Your Signage Checklist!
Are you ready to take your business from the garage to a storefront? Perhaps you have just found the perfect location and know that this is where your clients or customers will gladly flock to in order to buy your products or services. But how will consumers know where you are? The Sign Factory’s new…Read More