Blog
Insights and inspiration from the world of signage and branding
Great Benefits of Carved and Sandblasted Signs for Small Businesses
Wooden signs have been around a long time and for good reason. They have adaptability that can cross the lines of industries while giving a rustic yet modern spin on business signage. If you like the look of wood but aren’t trying for the rustic look, there are options in paint that will make it…
Wall Graphics Jazz Up Nightclubs and Bars
If you’re looking for a not-so-average signage option for your new nightclub or bar, you should consider wall graphics. Instead of traditional signs, which can be clunky and obtrusive, these interior signs can class up a place without taking up too much legroom. They are easy to install and look great once complete. Learn more…
Cabinet Signs are a Classic Signage Choice
Maybe you’re a new business owner who isn’t sure of what type of exterior signage to install. Or perhaps you’re a seasoned veteran of the business world who knows you need to spruce up your signage, but you’re not sure how. Well, cabinet signs are a great choice for both these scenarios, and many more.…
How to Design a Great Lobby and Logo Sign
Lobby and logo signs are essential for many businesses, from law firms to doctors’ offices. But do you know how to design a lobby and logo sign that is perfect for your company? Maybe you feel a little overwhelmed. After all, you’re probably not an interior design expert. Well, never fear, because this blog post…
Channel Letters for Restaurants are Eye-Catching
If you own or run a restaurant, you are obviously aware that you need to get new customers to come in to eat and keep old customers coming back. But what sort of exterior signage should you use to advertise? Channel letters are an excellent option for restaurants. They are eye-catching and large, so everyone…
Psychology of Color when Designing a Sign
When it comes to designing a sign, color can be the biggest impact. This is because certain colors have different effects on the viewer. For instance, when most people see the color yellow, they see happiness. On the other hand, gray comes off as more stable and long-standing. However, these “facts” are highly debatable. Misconceptions…
5 Things to Consider When Purchasing Vehicle Graphics
Are you considering purchasing vehicle graphics for your brand? If so, you’re on the verge of a great decision. Vehicle graphics are highly visible, valuable and attractive, and they can help you earn new business. But what should you consider as you purchase them? Here’s a brief guide. 5 Tips for Designing Vehicle Graphics If…
Real Estate Signs: Dos and Don’ts for Every Type of Property for Sale
Real estate signs play an important role in marketing properties and agents/agencies. They tell the people who aren’t browsing classified ads and real estate listings what’s available right now, in their favorite neighborhood. It also gives a push to people who drive past your sign every day, who might be on the cusp of being…
How to Use Speciality Signs to Market Your Sidewalk Cafe or Coffee Shop
The average independent coffee shop or café doesn’t spend much on marketing. In fact, according to Barista Magazine, most spend an average of $100 or less per month. If you’re like the average shop, you probably don’t have a big budget for marketing, either. However, there are cheap yet effective ways to pull in foot…