Blog
Insights and inspiration from the world of signage and branding
Why Are Acrylic Lobby Signs So Popular?
While metals and foam have been steadily increasing in popularity for the manufacture of lobby signs, acrylic is the type of material that manages to maintain its top spot. This is not really a surprise. Consider the material’s versatility, its sophisticated look, the opportunity to create pieces of artwork that double as reception area markers…
Using Foam Letters for Your Exterior Signs in Charlotte
How can you commission an exterior building sign that perfectly suits your company but does not break your budget? It is this stumbling block that frequently causes start-ups and small businesses to pinch pennies and omit the sign installation. This not only jeopardizes clients or customers’ ability to find you but also has the potential…
Channel Letter Sign Design Choices for Charlotte
The Sign Factory is committed to providing our clients with uniquely created signage products for a wide variety of companies and non-profit organizations. Lately, we have been fielding questions from some clients who are confused about their channel letter sign design choices for Charlotte locations. In an effort to take the myth out of the…
The Importance of These 5 Office Signs for Your Charlotte Business
If you are opening the doors to clients, you need to have the right office signs. Charlotte entrepreneurs occasionally underestimate the marketing and branding power of these products. At the Sign Factory, we routinely work with start-ups — as well as with established companies — and there is a clear trend that stands out. Those…
Do You Have All You Need in Your Charlotte Trade Show Tool Kit?
Your trade show toolkit for Charlotte is not something that includes the Velcro snaps to hold your banners or the scissors you might need to cut off an errant strand on your throws. Rather, it is a mix of tangibles and intangibles that have the power to spell success or failure for your expo season…
Pump Up Your Booth with Trade Show Displays for the 2015 Expo Season in Charlotte!
Charlotte trade show displays are your introduction to the local business community as well as to the press. If you are just starting out in business, attendance at these events is critical. If you have been in business for a while, you already know that these events have the power to get you plenty of…
How to Create a Long-Term Trade Show Plan
Do you have a long-term trade show plan for Charlotte exhibit venues and the surrounding areas? Are you plotting out a strategy for generating brand awareness, increasing name recognition and actively advertising your newest product or service? Did you know that the professionals at the Sign Factory can help you? It Starts with a Consultation…
What Is SignFoam and How Is it Used in Sign Fabrication?
Are you looking for a signage solution that combines extraordinary longevity with attractive looks? Are you considering how to best stand out from your competition but still be in harmony with a brick façade, a historic part of town or simply your branding? Are you disappointed in the failure of wood to last for multiple…
Consider Sandblasted Signs for Your Charlotte Bed & Breakfast
If there is one thing that a prospective guest does not want to see when pulling up to a bed & breakfast venue, it is a sign that is usually associated with a retail or office establishment. No! Guests expect old-world charm, unique signage products and something that takes their minds off the hustle and…