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Using Vinyl Graphics as Wayfinding Signs!

By Bill Blalock | December 15, 2014

Vinyl graphics wayfinding signs for Charlotte are taking the city by storm. These are not the typical vinyl markers that you would find mounted to an aluminum substrate and then installed as post and panel markers. No! These vinyl products are standing alone. How do business owners achieve this innovative look? Where is it useful?…

4 Exterior Signs to Consider for 2015 in Charlotte

By Bill Blalock | December 15, 2014

It is the end of the year. This is the time when the majority of businesses look at their advertising and signage budgets. Have you started this type of review yet? If not, now is a good time to start planning for the next year with an eye on exterior signs to consider for 2015.…

Looking for Avery Window Graphics in Charlotte NC?

By Bill Blalock | December 11, 2014

Why is there a sudden interest in Avery window graphics? Charlotte, NC, business owners have discovered that these signage solutions are ideal for seasonal marketing. Inexpensive to commission and install, they set the tone for consumers’ shopping experiences virtually overnight. When the seasonal occasion is over, these graphics are easy to remove. In so doing,…

5 Trade Show Signs You Need to Ensure a Successful Event

By Bill Blalock | December 9, 2014

What is the major opportunity for businesses – those that are new as well as those that have been well-established – to cultivate new leads and potentially find new open markets for products and services? The answer is simple: the trade show circuit. The Sign Factory frequently gets inquiries about the ideal setup for these…

The Promenade on Providence Lands Great Wayfinding Signs in Charlotte!

By Bill Blalock | December 4, 2014

Do you know what consumers find irritating in malls and anywhere else that merchants have banded together to provide easy access to products and services? The answer is simple: insufficient wayfinding signs. For shopping centers in Charlotte, this means that shoppers are looking for easy navigation between different levels and among the stores themselves. When…

Lobby Sign Letters Explained!

By Bill Blalock | December 2, 2014

The lobby sign letters Charlotte, NC, business owners order for their foyers are as varied as the companies themselves. At the Sign Factory, we frequently get inquiries about the perfect type of letter. While it is true that each different material and style has its own merits, there is not a one-size-fits-all approach that makes…

Using Wall and Floor Graphics in Your School to Motivate and Inspire

By Bill Blalock | November 26, 2014

We occasionally get calls from educators and principals who want more information on wall graphics for schools. Charlotte, NC, preschools, elementary, middle and high schools are commonly painted with an eye on durability and resilience of the walls. But forward-thinking education professionals realize that there is so much more than these walls could be used…

Essential Trade Show Tips: What to Do When the Event Is Over

By Bill Blalock | November 22, 2014

The trade show was a success. The crowds seemed to never end. You have handed out countless brochures. The trade show displays were well received by members of the business community as well as by consumers. Can you now sit back and relax? No! There are some essential trade show follow-up tips Charlotte professionals cannot…

5 Wayfinding Trade Show Displays for the Event Organiser

By Bill Blalock | November 20, 2014

You are in charge of making sure the next trade show displays all the must-have signage that ensures a minimum of confusion and frustration. While you may be new to the position, consider also that many attendees are new to the venue – and perhaps even the trade show experience in general. It is here…

A Guide to Lobby Signs for Charlotte Business Owners

By Bill Blalock | November 15, 2014

As a member of the Charlotte business community, you already know that a lobby sign is one of the most important markers you can put into your office. It markets, brands and works together with the interior décor of the location to create the type of welcoming atmosphere that starts a dialog with the consumer.…