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Insights and inspiration from the world of signage and branding

5 Benefits of Using Wall Graphics and Murals in Your Business

Investing resources in the products and services of your business is vitally important. However, to gain recognition and attention from potential customers and employees, you may find yourself needing something more. It’s important to remember that brand image affects every aspect of your business. Companies that want to grow their brand image should consider taking…

Color Psychology in Branding: How Color Influences a Client’s Mood

The psychology of color is a persuasive technique that marketers and branding specialists use throughout the creation and display of a brand. When we think of logos and signage, we may think that someone simply picked a color off a wheel and rolled with it. But there’s much more to it than that. Did you…

7 Office Design Tips For Uplifting Your Company Image

Are you planning an office design makeover, but don’t know where to start? Creating an office that’ll work for both your employees and your clients can be challenging, but not impossible. The first step is assessing your needs and goals. Do you want to create a comfortable, creative, and private workspace, or an open-concept office? Do you…

What Does Your Corporate Interior Say About Your Business?

You might’ve heard the classic writing advice, “Show, don’t tell.” But have you ever thought about how this applies to your branding strategy? When you’re trying to build company identity and tell the public — as well as your employees — exactly what it is you do, you could focus on the words. Another more immediate route, though,…

ADA Signage And Why Your Business Requires It?

Whether you have just started your business or have been established for a while, it’s important to make sure that your signage is ADA compliant. This is required by The Americans with Disabilities Act of 1990 (ADA) for proper ADA signage in public spaces to help ensure that persons with visual, hearing or other sensory…

Participating At A Trade Show? How To Stand Above The Competition With Custom Banners

Studies have proven that trade shows offer the largest return on marketing investments – even ahead of online marketing and other forms of public relations work. Not surprisingly, retailers, as well as service providers, intently hone their presentation skills and marketing materials. Is your trade show displays up to par? Just a few of the…

Opening A Business? Consider These Indoor Business Signs

Congratulations on launching your new business! As you prepare for success, there are many essential elements to focus on, and choosing the right indoor business signs should be a top priority. High-quality interior business signs like lobby signs not only enhance your branding but also help create a professional and welcoming atmosphere for customers and…

Grab Attention Day & Night With Custom LED Signs

A growing number of businesses are investing in custom LED signs so they can grab attention day and night. While helping businesses stand out in a crowded and competitive marketplace is obviously a critical advantage, there are many other benefits of LED signs that are worth noting: Durability  LED signs typically last around six years —…

3 Office Signs In Charlotte Your Business Needs

Charlotte is a city on the move! We’re growing rapidly and approaching the million-resident milestone. Whether you’re in the bustling uptown near Tyron Street, the creative hub of NoDa, or the pedestrian-friendly Dilworth, you need signs Charlotte will stop and notice. 1: Truly Original Office Logo Signs Here is a great example. Check out this…