IMG_4374

Blog

Insights and inspiration from the world of signage and branding

Tips When Considering Directional Signage for Your Charlotte Organization

So it is time for your Charlotte Organization to make some needed changes or updates to your directional signage. Whether you are intending to improve your interior or exterior signage needs, this task can become more time consuming than it needs to be if you are not properly prepared. Here are some tips that we…

Mobile Home Health Care Advertising Solution for the Charlotte Area

Marketing for your business is one of the most important investments you can make, and the Charlotte home healthcare market is no different. The real question is, what is the best way to get the most bang for your buck? With the plethora of options out there, it is sometimes difficult to pick the right…

Wayfinding Solutions for Charlotte Shopping Centers

How easy is it for people to find their way around your Charlotte shopping center? Can customers locate a store simply using the signage in place? Is it easy to find the entrance to the center, as well as the way to exit? These are some of the questions that you should ask when determining…

4 Professional Building Letter Options for Charlotte Office and Business Parks

Property managers of Charlotte’s growing community of office and business parks all have one common goal: to maintain a professional appearance for their tenants and visitors alike. From the well-manicured landscaping to the well-lit walkways and parking areas, there is quality and detail at every level. The outdoor building letter signs for these business campuses…

Make Your Charlotte Restaurant Stand Out with Channel Letters

Channel letters are very common in shopping centers, big box stores, healthcare centers and corporate buildings, as well as restaurants. Even though channel letters can be more expensive than other forms of signage, this type of signage is the chosen signage solution mandated by the management of many centers because of the professional and respectful…

Charlotte HealthCare Signage Tips for the New Year

Another new year is nearly upon us. It’s a time of those commonly repeated resolutions: drink less beer, lose 10 pounds, start a new hobby. What will your new year’s resolution be? As a business owner, you most likely have a plan for customer growth. In the healthcare industry especially, the New Year is the…

Does Charlotte Signage Really Bring in More Customers?

All types and sizes of businesses struggle to draw attention to their products and services. It is one of the major concerns that Charlotte business owners have. Wouldn’t it be refreshing to simply open the doors of our businesses and have people flock inside? I’m sure you have dreamed about that. I know, I sure…

Charlotte Cleaning Service Vehicle Wrap Advertising

Do you own a cleaning company or cleaning franchise in the Charlotte area? If so, are you looking for affordable advertising ideas so that you can attract more clients? Whether you are a small cleaning company with only a few employees or have a franchise, there are many advertising solutions to choose from. This wide…

Carolina Law Office Signage Solutions

These days, branding is important for business success – even for law firms. Basically, your brand is what other people – your clients and potential clients – think of you. What kind of image are you presenting to others? How do you others view your law firm? David Ogilvy, known as the father of advertising,…