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Forerunner Technologies Uses Vehicle Graphics for Company Acquisition and Rebrand!

By Bill Blalock | July 22, 2014

Updating vehicle graphics for company acquisitions is to marketing and branding what exterior signage relocation is to a company that moves across town: vital! With a change of leadership, management, services and look, there is the need to quickly adjust the signage that is currently out there. In the case of buildings, this change can…

State Farm Agent in Matthews NC Shines with Door Graphics and Monument Sign

By Bill Blalock | July 22, 2014

What do you get when you combine a cabinet monument sign with a door marker? The answer is simple: excellent marketing, branding and wayfinding assistance rolled into one (or two). Case in point is John Sullivan’s State Farm insurance office at 2940 Senna Drive. Located in the Bellasera Office Park, this office location needed to…

Tony Sacco’s Pizza Shines with Illuminated Channel Letter Sign in Charlotte NC

By Bill Blalock | July 15, 2014

Coal oven pizza is all the rage in Charlotte. After all, the high-degree temperature that is generated by the coal fire allows the crust to cook perfectly – and quickly – every time. A national pizza chain took notice and moved into the state. When Tony Sacco’s Pizza opened here, it was a hit. With…

Pinot’s Palette In Charlotte Blossoms with Custom Signage!

By Bill Blalock | July 15, 2014

Located at 2000 South Boulevard, Pinot’s Palette is an upscale painting studio where the artists also enjoy a glass of wine. The studio is situated in the trendy South End district. When it came time to add custom signage for the historic South End District of Charlotte, NC, owners Liz and Sandy contacted the Sign…

Awesome Door Graphics for Fashion and Compassion in Charlotte NC

By Bill Blalock | July 11, 2014

Fashion & Compassion is more than just a retailer for beautiful fashions with a twist. In fact, this organization is dedicated to selling handmade products by women and men “who are overcoming poverty and oppression.” Unlike a wholesaler that would make a profit, this non-profit organization actually returns the profits into the communities via collaborative…

Use Trade Show Displays to Stand Out in Charlotte NC

By Bill Blalock | July 6, 2014

The trade show circuit is more than just a display opportunity for your product or service. It is a time when you can meet up with other retailers in your niche as well as buyers who are interested in your products. Even if no sale is made at the time, you have the opportunity to…

One Stop Guide to Cabinet Signs for Charlotte NC

By Bill Blalock | July 4, 2014

Cabinet signs are a great marketing, branding and wayfinding setup rolled into one stand-alone sign. The knowledgeable signage makers at the Sign Factory get plenty of calls asking about these markers. So, we decided to put together a little guide to cabinet signs for Charlotte, NC, businesses. If you have additional questions, please be sure…

5 Common Car Wrap Mistakes We Can Help You Avoid

By Bill Blalock | July 2, 2014

Have you ever driven behind a van with an atrocious car wrap? You know, that’s the one where the seams do not match, the colors are “off” and there are bubbles galore? Nobody wants this type of marketing nightmare as a representation of the business. At the Sign Factory, we are committed to helping you…

WCWAA Shines with New Scoreboard Graphics in Weddington NC

By Bill Blalock | June 26, 2014

The Wesley Chapel Weddington Athletic Association (WCWAA) is a haven for youth teams in search of safe and fun athletic programs that pair a competitive spirit with solid instruction. Located at 5211 Weddington Road, the organization takes its mission seriously. For example, just recently the WCWAA partnered with the Carolinas HealthCare System to offer free…

Use Interior and Exterior Wayfinding Signs to Advertise in Charlotte NC!

By Bill Blalock | June 22, 2014

Helping customers orientate is not just important for getting the shopper from point A to point B. Rather, using the right signs creates an atmosphere that is welcoming and comfortable for the consumer. When you place wayfinding signage that is effective, it is not uncommon for buyers to drive a little farther just to do…